COMPANY NEWS
2024 EXHIBITION
Jinan North Welding Tools Co Ltd exhibits at Beijing Essene Welding and Cutting Fair, Shanghai.
The exhibition in Shanghai this year did not feature the typical number of exhibitors we’ve come to expect. However, the event was more than compensated by the quality of the visitors in attendance.
North is finally reaping the rewards of the hard work and dedication invested over the past five years. Our booth attracted a significant number of prospective customers, making this our most successful appearance yet, with all our product tiers showcased seamlessly.
Officially, we launched the new Magnifik MIG, the Push Pull torch, and the Selekt TIG torch. Additionally, we offered a preview of two exciting products nearing the end of their development cycle: the long-distance reach liner and the all-purpose liner. These products will soon be formally introduced, and North has high expectations for their impact in the marketplace.
We extend our sincere thanks to all who visited the North booth and look forward to building long-lasting partnerships.
2021 EXHIBITION
Jinan North Welding Tools Co Ltd exhibits at Beijing Essene Welding and Cutting Fair, Shanghai.
Just as it was anticipated, this years Essene fair was very much a show for the local Chinese welding industry.
NORTH with substantial interest with the local welder manufactures had a great opportunity to catch up with our local customers. Unlike previous times, we were abel to take the time and deep dive into our current industry situation, talk about trends,
the concerns we have, and also the impact of the current situation on business.
It was also opportune time to introduce them to our new products.
After almost three years of design work, NORTH finally put the new MAGNIFIK Push Pull Torch on show. Albeit held back showing the rear connection of the torch ( due to design being patented) , customers were very impressed with what they saw.
We were also abel to get some great feedback which we will run in as improvements before the full release.
NORTH released its own indigenous MAGNIFIK shock sensor. At home whether loaded on a welding robot; At home whether loaded on a paint spray robot , the opportunity to co-exist in many different environments make this product attractive to any customer with multiple use scenarios on one site. The running medium is just compressed air.
In the SELEKT range NORTH showcased our new Tig torch handel. This range will eventually be a family platform of designs across Tig, Mig , Plasma and Spool torches. Perfect for anyone manufacturer looking to have the same look torch across their equipment.
And finally leaving by our motto, A Torch Series for Everyone.
NORTH released its KLASIK Tig and Plasma torches. With this NORTH officially becomes one stop shop for all our customer torch needs.
Given all the constraints, the Essene welding show was invaluable for all attending and no doubt a driving engine for new things to come next year.
2019 EXHIBITION
Jinan North Welding Tools Co Ltd exhibits at Beijing Essene Welding and Cutting Fair, Shanghai.
Shanghai Welding and Cutting Fair was out of this world for North Welding Tools Co Ltd and being on the North stand just topped off the experience; and not just for North staff but for everyone that visited our booth.
There was excitement and anticipation from the get go. Our booth created a lot of buzz with its distinct Black, Bold and Contemporary design. An absolute beauty.
It was certainly the booth to go to. Just ask CCTV. They were among the first to recognize it and immediate swarmed on Mr Mao for an interview.
Our 3-tier strategy was unmistakably on display. From the tranquil dark blue pillar displaying our Magnifik range to the loyal orange showcasing our complete Selekt range and of course our founding Klasik range on the neutral grey pillar.
We demo tested our fume extraction torch. Customers were delighted to see such a great product. We are really happy with the reception this product received from visitors.
Undoubtfully they will be even more surprised with the next generation fume torch when it comes out later this year both in MIG and TIG torch version.
As we look forward, with Norths achievements over the past few years, there’s no limit to what we can achieve. Our foundations now are solid and its really easy to see what is possible.
Thank you to our existing customers through the years: and welcome to our new partners however small or big. We look forward to working with all.
2018 NORTH CLOSES OLD FACTORY
Jinan North Welding Tools Co Ltd closes doors on old facility.
After many years operating from our facility south of the yellow river and close to the Jinan city centre, Jinan North finally made the decision to close the old factory.
This closed the chapter on the very hard work and humble beginning that is the story of Jinan North.
Some really good opportunities began here for the business. Real-estate was really tight; operating some 2500 m2 of really cramped space but the outcome had been really good and certainly set up the next phase of our growth.
We now boast a new floor space (4) four times the original Jinan North old factory.
All our work is on one single level allowing us to improve many of the functions that were previously somewhat handicapped due to the multi-story building. We’ve streamlined the flow of work allowing us to take advantage of some real efficiency improvements; that are being utilised for improved competitiveness and drive for new product development .
We welcome you to our new facility located north of Jinan city.
2018 EXHIBITION
Jinan North Welding Tools Co Ltd exhibits at Beijing Essene Welding and Cutting Fair, Dong Guan.
It was exciting to be exhibiting this year at the Beijing Essene Welding and Cutting Fair held at Dong Guan.
After missing out on exhibiting the previous year; There was much anticipation from our customers and competitors alike as to why we took that break and what was going on at North.
Jinan North formally announced its strategy around its two key marketing areas that have been non-existent on a business level for a long time.
The introduction of the new Jinan North logo and its branding palette; and the introduction of a 3-tier product strategy.
This not only signalled our commitment to our customers as a significant supply strategic partner but it laid the foundation that they can depend on North for long time to come.
Browse through our pages online and enjoy our range as we have enjoyed putting it together.
2017 NEW PRODUCT STRATEGY
Jinan North Welding Tools Co Ltd new product strategy release.
Whether you are a DIY welding your first workbench for your yard shed, a small business welding your way through several stainless steel tanks for the local wine maker or a large corporation manufacturing your way through the next train undercarriage; Jinan North is now in the right place to manage and service you as a customer at whatever stage of growth and or representation you maybe.
To help in this endeavour we have introduced our 3-tier product strategy.
Magnifik®– The Future of MIG Welding.
Selekt® – Best Value with High Performance.
Klasik®– Time-Tested and Proven.
This differentiation makes it easy for you to narrow in on what your requirements are very early on.
So, you’d be able to make a decision and put the product to market in less time thereby generating profits for everyone.
Look out for our exhibition booth at the Beijing Essene Welding and Cutting Fair, Dong Guan; in 2018 where we will be formally introducing our strategy.
2017 NEW BRANDING
Jinan North Welding Tools Co Ltd new logo and image
Regarding our colour….. Our new North logo reflects the long-standing tradition and intelligence as a brand. The use of PMS303C denotes the loyalty to Mr Mao’s founding choice of blue. Representing trust, wisdom and tranquillity.
Behind the characteristics of the colour, we have chosen to pair loyalty with the colour of orange. From the Chinese culture, orange represents balance, happiness and joy. These correlating colours bring creativity within a person or organization.
With respect to our colour choice we have also utilized neutrals to strengthen our colour palette.
As to our new shape….. A representation of our mission, goals and valued principles. Utilizing a wide typeface that reflects strength, balanced by colour and shaped with our circular icon of unity.
Our die cut circular icon expresses unity in our brand. A die cut letter N for the first letter of our company. A full circle on the up right of the letter N, creates balance for singular use and also reflects the direction of North.
We have enjoyed putting this together. There is only one way up; NORTH.